My Marketing Sells Homes
Regardless of the size or price of your home, I’ll go all out in making your home look like a million bucks so that you can maximize your profit. My comprehensive digital marketing strategy is designed to reach potential home buyers whether they are searching online, hanging out on social media sites, reading the newspaper, opening their mail, driving down the street, attending open houses or working with a real estate agent.
The first step in the marketing plan is to help you stage your home and turn it into a product. A product which will garner mass appeal, increase the pool of potential buyers and increase your sales price. As a Certified Home Marketing Specialist, I will review your home on a room by room basis. I will work with you to determine furniture arrangements, decide on which personal items should be packed up in advance of listing your home, and bring in staging accessories to increase your home’s mass appeal.
A picture is worth a thousand words! And I want people to fall in LOVE with your home before they view it in person. For all photo shoot sessions, I meet the professional photograph at your home to handle any last minute movement of items and to ensure he captures your home’s best features. Stunning visuals are key to making your home shine online which is why professional, high-definition interior and exterior photos are standard on all of Jill Wente’s listings. Both drone and twilight photography is used when appropriate.
My marketing strategy’s “COMING SOON” component is designed to build excitement, increase anticipation, and stimulate demand before your home is officially active on the market. Your listing is inputted into our MLS as “Coming Soon” to inform the tens of thousands of members of the Houston Association of Realtors. An email blast is distributed to the over 1,300 BHG Gary Greene Realtors of your home’s upcoming arrival on to the market. Numerous social media posts and Internet advertising completes the “Coming Soon” strategy.
Heavily marketing your home on the Internet starts with submitting a complete listing of your home along with its many features into the Houston MLS. From there your listing will be syndicated out to numerous websites but this is just the beginning of how your home will be marketed on the Internet.
Jill Wente’s marketing plan maximizes the exposure of your listing by distributing it to OVER 1,000 local and international websites including the popular websites of Zillow, Realtor.com, Redfin, HAR.com, BHG.com, Homes.com, Listglobally.com, and Garygreene.com.
The average Internet user spends over two hours per day on Social Media. I will launch an extensive marketing plan to get in front of buyers and Realtors® on the popular social media platforms that they are on. Jill Wente’s social media strategy includes strategically targeted Facebook and Instagram ads targeted to the people who are most likely to buy your home. The ads are placed in front of potential home buyers over and over again. Just Listed and Open House dates are tweeted out to Twitter users, posts, videos, stories, reels, and open house events are posted on Facebook, Instagram, Google+, YouTube, and TikTok. Posts and Videos are pinned to the top of social media accounts creating additional property exposure.
Every listing is featured in a professionally produced video showcasing the home. The listing video is distributed to the most popular social media platforms and real estate websites reaching the right buyer and receiving thousands of views. As soon as your listing video is uploaded to our YouTube channel, our 470+ subscribers are immediately notified.
Each house I list has its own beautiful custom webpage. Real estate websites control how much information and how its displayed on their websites. But on DiscoverSpringTexas.com, I control the presentation of your home. Your home’s features, custom listing video, professional photos, and property information is all displayed and easily shared with friends and family. A website link is included in all marketing driving buyers to the most complete information on your home. A custom QR code is created and used on yard signs and print media to drive traffic to the dedicated listing page.
Public open houses are strategically planned and promoted days in advance of the event. Open House are promoted on highly trafficked national and local websites of Zillow.com, Realtor.com, Homes.com, HAR.com, and Gary Greene. Open Houses are tweeted out. Social media posts and stories are rolled out leading up to the date of the open house. Open Houses events are created on Facebook and Google. Directional signs are strategically placed to draw prospective buyers into the open house
I personally host the first public open house of each listing. It’s my opportunity to receive feedback about the listing directly from potential buyers that’s not filtered by their agents. After the open house, buyer feedback along with any property suggestions is shared with the sellers. On the following Monday, the listing’s marketing messaging is reviewed and tweaked encompassing the feedback received from open house visitors.
Although my main focus is digital media as it can quickly reach a large pool of buyers, print marketing still plays a role in the marketing of your home. My team of marketing experts will create magazine quality brochures showcasing your home. These brochures are made available to buyers to take with them after viewing your home.
A custom, professionally designed “Just Listed’ postcard with a QR code directed to your home’s dedicated webpage will be mailed to your nearby neighbors alerting them that your home is active on the market.
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